James Ganio
Business Director at Mediasense
Based in United Kingdom
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Seniority
Director
Department
General Business & Management
Location
United Kingdom
Industry
Business Consulting and Services
Company size
417
Contact information
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j•••••••@mediasense.com
Phone
5 credits+44 ••• •••• ••••
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Background
About James Ganio
Experienced media and marketing professional with consultancy and agency (media and creative) side experience who has worked across global tech, sports, entertainment and FMCG brands. Strong understanding of the ever-evolving communications landscape and challenges it presents to marketing teams tasked with delivering growth and value. Background in strategic planning (across all marketing channels) and activation (digital and offline media), with a track record of delivering against campaign objectives and business outcomes. Skilled team lead and account handler having led multi-discipline teams and accounts across an international landscape. Areas of expertise- International media, marketing, and account management - Team and network management - Communications planning / omni-channel planning - Media planning and buying (digital display, programmatic, social, TV, print, outdoor)- Partnership and sponsorship development and activation - Branded content and ad funded programming development - KPI framework development, benchmarking, target setting and tracking - Agency management and governance - Agency performance measurement (buying / pricing audits, relationship surveys, KPIs)- Agency reviews / pitches - Agency commercial model development - Agency contracts
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