James Gideon

Background

About James Gideon

As a Product Marketing Executive, I optimize product merchandising to enhance customer experience, elevate brand desire, and improve market product range in the sports and fashion industries. Overseeing the execution of the global go-to-market product marketing, brand strategy, and operations in Canada, I transform the business and build a future-ready team of high-performance brands and channels, ensuring brands have the right product, at the right time, in the right place, with the right volume, at the right price in the marketplace. With a growth mindset, I deliver innovative strategies and drive change leadership focused on strengthening the brand. By consolidating partnerships, introducing product segmentation strategies, and identifying key business drivers, I deliver consistent YOY growth. I am passionate about investing time in people and building a positive culture in a changing workplace. As a coach and mentor, I have built a strong succession pipeline of future leaders and a place for consistent growth where employee retention exceeds company and industry standards.