James Gregson

Background

About James Gregson

Experience managing teams in a variety of marketing, creative, content and brand capacities - with success leading impactful, global, cross-platform campaigns. My recent focus has been on driving transformation across LEGO's brand marketing and product marketing, their evolving owned channels, content, social media, community building, performance marketing, etc. I bring a love for both the creative and analytical sides of brand marketing, with a comprehensive understanding of the evolving digital and media landscape. I understand what it takes to produce truly engaging brand marketing and content strategies - how to pull off large scale, global marketing programs that drive measurable results. I am an avid believer of insight-led marketing and creative strategies; translating that data to inform optimization efforts and performance KPIs to drive accountability. I have a successful track record collaborating and leading large, complex teams across disciplines – brand, paid media, eCom, advertising, PR, creative, strategy, retail, etc. Similarly, I am comfortable getting my hands dirty, where necessary, to drive change and make things happen. Category experience includes: CPG, FMCG, Technology, Digital, Automotive, Gaming, Agency, Direct to Consumer (D2C/DTC), e-Commerce (eCom)*Open and available for interviews, advisory, mentoring, consulting and conference speaking opportunities