James Hayes

Background

About James Hayes

Since joining Google in 2009 I’ve been helping our advertisers better understand their customer base, optimise conversion funnels and maximise return on investment for every dollar spent on digital marketing and customer engagement strategy. In my current role as Mobile UX Lead I facilitate UX workshops with design, product, technical and marketing teams to develop and execute web and mobile optimization strategies that drive measurable improvement in conversion rates and sales revenues. Recent successes include: Project managing the success of Asia Pacific’s SMB Google Mobile Hackathon initiatives Management of 30 AMP & PWA launches and integrated mWeb technologies to drive 15% improvement in conversion rates Managing agile product development initiatives; gathering requirements, building technical specifications and fostering active collaboration between Tech, Sales teams and client representatives Offering clients expertise and evidence-based advice in regards to: Project Management Client Relations Account Management Mobile & Website Optimisation Web Performance eCommerce Conversion Rate Optimisation Data Analytics Website Personalisation mWeb mSite mSpeed mUX Accelerated Mobile Pages Progressive Web Apps Commercial Acumen Financial Analysis Online Consumer Behaviour Insights App Development Web Development FinTech Digital Marketing Strategy Multiplatform Integration Sales & Marketing Business Development AB/MVT Testing Product Development Product Management Workshop Facilitation Requirements Gathering Banking & Finance Revenue Growth Go-to-Market Strategy Accelerated Mobile Pages (AMP) Personal Web Server (PWS) Progressive Web Applications (PWA) Google Analytics Web Analytics Google Data Growth Hacking