James Horner

Background

About James Horner

Senior Marketing Manager with over 10 years’ experience in results-driven, integrated marketing communications for U.S. and international markets with background in data analytics, financial services, insurance, telematics, Internet of Things (IoT), and health care.• Developed 360-degree, Agile strategy and managed results-focused account-based marketing and digital marketing campaigns that generated new business and improved branding. • Highly experienced in improving results for digital advertising, e-blasts/landing pages, public relations, blog posts, social media, webinars, trainings, website, user meetings, and trade show exhibits.• Marketing automation expert with knowledge of Eloqua and Salesforce, A/B testing, lead nurture campaigns, and scoring; and focused on improving outcomes with Google Analytics. • Expert communicator trained in the CEB Challenger and Oratium commercial insights approach. Directed writing to guarantee that presentations, articles, white papers, and videos were on message and brand.• Exceptional project manager improving processes and bringing the people, resources, and information together to deliver projects that meet deadlines, exceed goals, and enhance KPIs in fast-paced work environments.• Comprehensive experience in creating customer training programs as well as coaching, mentoring, and training subordinates, interns, consultants, and new hires.