James Ku

Background

About James Ku

I’m a Senior Product Manager with deep experience in news and media, focused on how people discover and consume trusted content across web and mobile.At Al Jazeera, I have led product work across three major areas- Analytics & experimentation: I product‑manage our BI and experimentation stack (Amplitude + GA4), define key events and dashboards, and help teams turn complex behavioral data into clear product direction. I introduced a structured A/B testing practice where none existed, enabling data‑informed decisions about features, UX, and content surfacing- Website platform & UX: I led a major rebuild of AlJazeera.com, from front‑end UX to back‑end platform modernization, improving content discovery, cross‑platform news consumption, and editorial workflows across multiple sites and languages- Accessibility & quality: I served as PM for the initiative that brought AlJazeera.com into WCAG 2.1 AA compliance, partnering with Deque and training engineering and QA to bake accessibility into ongoing development.Previously, as Managing Editor – Digital at the Reno Gazette Journal (Gannett), I owned digital performance for RGJ.com, grew it into a top‑20 traffic site across the company, and built data‑driven practices around analytics, SEO, newsletters, and social—supporting how local audiences engaged with our journalism on web and mobile.Across roles, I work closely with engineering, design, editorial, and BI partners. I’m comfortable creating structure in ambiguous spaces, finding signal in noisy data, and pushing for high‑quality, trustworthy experiences in content products.