James Leaver

Background

About James Leaver

PROFESSIONAL SUMMARY Marketing Professional with a solid work ethic and a positive attitude who works autonomously and has contributed to top revenue generation. Proven ability to interact confidently with management, internal/external stakeholders, customers and staff. A technical, independent confident self-starter, results driven and detail oriented strategic thinker and decision maker, possessing excellent interpersonal, communication, presentation and organizational skills with a strong business acumen. A team player with a solid work ethic, a positive attitude, the ability to prioritize tasks and execute deliverables. Work includes consulting, launching start-up’s and serving as spokesperson. B2B/B2C Marketing • Strategic Planning • Project Management • Campaign Management/AB Testing • Customer Segmentation/Database Marketing • Program Development/Execution • Performance Metrics/KPI’s/Analytics • Direct Marketing • Digital Marketing • Email Marketing/Mobile/Print • Internal/External Communications • Process Improvement • Inside/Outside Sales Management • Vendor/Agency Management • Budgeting/Cost Reduction SKILL COMPETENCIES CROSS SELLING / ACQUISITION / RETENTION AND LOYALTY MARKETING WEB CONTENT AND DESIGN MANAGEMENT BUSINESS RULES DEVELOPMENT / IMPLEMENTATION STAKEHOLDER COLLABORATION / CROSS FUNCTIONAL LEADERSHIP CUSTOMER INSIGHTS / SALES LIFECYCLE CRM PROGRAMS / ARCHITECTURE / STRUCTURE SEO/SEM/PPC MARKETING MARKET RESEARCH / TRENDS / OPTIMIZATION AND RECOMMENDATIONS / BEST PRACTICES BRANDING AND VALUE PROPOSITION DEVELOPMENT PREDICTIVE ANALYTICS/MODELING CUSTOMER / USER EXPERIENCE PRODUCT, CHANNEL, ECOMMERCE, MARKETING BUSINESS UNIT COLLABORATION & CROSS FUNCTIONAL LEADERSHIP MESSAGING, COPYWRITING, CONTENT MANAGEMENT