James McConnell

Background

About James McConnell

Founded Smilies Consulting in 2006, following 25 years with Bourne Leisure in the UK, N American and Europe. Smilies Consulting is a management consultancy delivering expertise in management, operations and advising Banks and investors on the sector.The client base has included Park operators in UK, Canada and Europe, such as Blue Anchor (8500 pitches), Patrington Haven Leisure Park, Great Blue Resorts Tingdine Holiday, Residential and Marina companies, Lakeland Estates, Siblu (Europe). We have worked with Darwin PIM Ltd, Haulfryn Group, Park Resorts, Pure Leisure Ltd, Park Holidays UK among others.Relevant recent projects.UBS and other financial institutions.The post pandemic boom in the sector has resulted in substantial institutional investment in the sector particularly from N America.There are substantial financial models and operating differences between the UK and the US which we have been advising on.Patrington Haven Leisure Park2014 ongoing.https://patrington-haven.co.uk/Complete business review and rebuild.Blue Anchor Group.14 Holiday Parks Skegness ongoing. Change management and sales process coaching.Great Blue Resorts (Canada)8 Resorts Ontario ongoing.Change management and sales process coaching.Talent recruitment.Lake District Estates1100 Pitches across 7 culture update and business process.Tingdene Holiday business process and culture.Development ProjectsWe are currently advising a number of new entrants to the market of purchase, planning, development and market strategy.HISTORICAL PROJECTS:Develop and implement an ongoing senior manager development programme for Park Resorts Ltd.Haulfryn Group, change management, and sales team management 2012-2013.Retained by Darwin PIM Ltd board to advise on market strategy acquisition and due diligence with the purchase in 2011 of the Talacre Beach CAREER HISTORY:Bourne Leisure.Central Support 2004 to 2006Special projects. Haven Europe2002 to 04Reporting to main board. National Business Process Coach1998 to 2002 North American Operations Director1993 to 98Responsible to the main board for pitches.General Manager UK caravan parks1986 to 1993We believe in process that our clients can employ to build sustainable business growth, a team who loves what they do and a memorable customer experience.