James Morgan

Background

About James Morgan

I bring over 30 years of experience in food, drink, hospitality, and service innovation—with a focus on designing thoughtful systems and meaningful experiences that connect people, improve outcomes, and support more equitable futures. From the buzz of fine dining floors to founding an award-winning neighborhood restaurant, to guiding startups and global brands through product innovation and customer experience, my career has always been rooted in care, creativity, and impact. I’ve worked internationally, delivered category-defining drinks programs, and built trusted relationships across industries—from rail services to restaurants to my own art practice. As co-founder of Brimful Drinks, I helped pioneer the alcohol-free drinks movement—collaborating with visionary entrepreneurs, hospitality leaders, and global companies to create products and experiences that combine bold flavour with cultural resonance and social responsibility. I’m a practical systems thinker and accredited project manager (PRINCE2, Lean Six Sigma), with a strong track record in service design, mentoring, and continuous improvement. Whether launching new product lines, shaping brand narratives, or improving frontline delivery, I enjoy building the bridges between values and execution. Now seeking opportunities where I can use my breadth of experience in support of work that matters—to communities, the planet, and the people at the heart of it all. Let’s connect if you’re building something that serves a bigger purpose, and are looking for someone who blends strategic thinking with hands-on care, imagination, and delivery. Core Skills New Product Development Project Management (Prince2, Lean Six Sigma Certified) Creating Authentic, Flavor-Forward Drinks Product Evaluation & Quality Benchmarking Customer Journey Mapping Mentoring & Coaching Menu Development Advocacy & Thought Leadership for Food Cultures and Sustainable Food Systems