James Murphy

Background

About James Murphy

Focusing on innovative digital experiences & products with amazing teams; driving digital transformation & evolution into Web3 for sports brands & rights holders - increasing sponsorship deal value, creating new D2C revenue all with fan engagement & audience growth at the core. My Digital journey started with startups (mine & others), onto growth & product consulting, moving into experiential/user-centric design agencies cutting my teeth in 'Design Thinking' & user-centric experiences/ products; that's where it all changed for me re engagement, products & experiences powered by digital. I moved to Romania & built product studios surrounded by great people, expanding further onto the digital curve and ending up at the right place at the right time for exponential growth/ digital engagement in areas - Immersive, Web3, AR/VR Crypto, Blockchain, NFT's & Ai. Web3 is a journey from assets, gaming, tokenization & mixed reality. We are at a converging point - forced change meets digital enablement! Exponential technology & experience design will shape the future for much of our day-to-day lives. Linear growth is dead. Key services are being re-shaped and 'Digital Transformation' is a requisite, building a new level of Digital experience for audiences, fans & users. ultimately driving engagement & affinity across all demographics. Web3 & The 'Metaverse' is here and it won't be Facebook that rules this roost! 5G will change who & how we access digital services - globally. It may be OK to say I'm a forward-thinking & dynamic professional with over 20 years of experience - but there's more to it than that. I've stubbed my toes, made mistakes, done some things well & latterly tried to apply the learning. I'm excited & driven by the pace & dynamic of the digital world I am firmly rooted in. I'm too long in the tooth to try & push people into things they don't want to do. I love working with those who embrace the digital future & I want to keep surrounding myself with those who I can learn from & generally enjoy life including work.