James Nt
Ecomm & Retail Media Team Lead at Reckitt
Based in Parsippany, United States
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Seniority
Other
Department
Other
Location
Parsippany
Industry
Manufacturing
Company size
34K
Contact information
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j•••••••@reckitt.com
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Background
About James Nt
Over 13+ years of experience mastering – Strategic & Tactical end-to-end media planning, eComm + D2C Strategy & Planning, Omni Channel Performance Management, Data Analytics and Measurement, Digital Transformation through Technology in Global and Local Business Units. »» Strategic & Tactical end-to-end Planning: Expertise developing strategic roadmap in support of changing business & markets need including channel choices, full funnel consumer journey, 1P data collection, competitive conquesting & stronger CRM programs »» eComm + D2C Strategy & Planning including amazon search, amazon growth platforms, amazon DSP, Retailer media eco system including - Walmart, Target. »» Omni Channel Performance Management with leveraging data to create real time data dashboards, insights & recommendations – delivering higher ROI media campaigns and strategy »» Digital Transformation through Technology: Design and Deploy Global omni-channel digital solutions & Innovative MarTech + AdTech Architecture for various verticals including CPG, automobile, federal, B2C, Insurance »» Data Analytics and Measurement: Lead MMX, MTA initiatives and building in-house tools to measure media ROI in near realtime to identify and isolate ROI due to marketing activities
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