James Read

Background

About James Read

I am a marketer, an innovator, an entrepreneur and a passionate golfer and triathlete. In 2007, my wife and I founded Benchmark Multimedia. We are a boutique creative services agency that provides services in video production, web/app development, packaging solutions and graphic design. We serve as a dedicated partner to our clients to ensure that their video content is engaging, relevant, delivered on time and on budget, and supports their on-going marketing goals. As Marketing Strategist, I serve in a combined strategic, content development, business development and account management functions. We have continued to adapt and grow the company, anticipating evolving market needs, and developing and delivering innovative solutions and services. These include training apps, and centralized sales platforms, cultivated strategic partnerships with key consultants and partners in various fields such as web development, graphic design, video production, and sound engineering, enabling Benchmark to offer comprehensive services and solutions to clients. We have curated a diverse portfolio of high-impact projects, focusing on meaningful and effective initiatives such as substance abuse awareness, sustainable food projects, regenerative aquaculture and long-term care advocacy. By aligning project selection with shared values and societal impact, Benchmark has differentiated itself from competitors and established a reputation for socially responsible filmmaking. I am also co-founder of Vinyl Countdown. I have developed and executed strategic initiatives to differentiate Vinyl Countdown as a premium DJ service provider in the local market, specializing in high-end weddings, private parties, and corporate events. I oversee all aspects of business development, branding, and market positioning. Sport has been central to my life since my early years. So many of the lessons of sport and fitness – preparation, goal setting, team building, sportsmanship and poise under competitive pressure are directly transferable to business – and to other aspects of life. I enjoy connecting with other professionals on LinkedIn and continuing my lifelong learning process. Interests: Golfer Ironman Enthusiast – 140.6 and 70.3 Soccer – Adult League DJ – Vinyl Obsessive Sneakers (Don’t ask me how many pairs I own) 80’s Italian Track Tops Connoisseur