James Robles

Background

About James Robles

Senior communications strategist with 10+ years transforming how organizations connect with their people and customers. I specialize in crafting compelling internal and external communications that drive engagement, align teams with business goals, and navigate complex change initiatives. Currently at Lamb Weston, I've digitally transformed internal communications for employees across 27 global sites, partnering directly with C-suite leaders to deploy multi-channel campaigns that boost engagement and foster business alignment. My approach combines strategic thinking with hands-on execution, from launching employee mobile apps to leading teams through enterprise-wide system changes. What drives me? Translating complex business strategies into clear, actionable messages that resonate with employees at every level. Whether it's managing acquisition communications, hosting town halls, or building new digital platforms, I thrive on creating connections that move organizations forward. As a published author in national magazines, I bring storytelling expertise to corporate communications, ensuring every message cuts through the noise and creates meaningful impact. Core competencies include- Internal & external company communications - Digital editorial content creation / Multi-platform writing & editing - Digital content strategy and planning / Content analysis & audience targeting - SEO, content marketing, affiliate marketing / UX analysis & website optimization - Email marketing: strategy, campaign creation & A/B testing - Social media campaign management, analysis & reporting - Team leadership and development - Tools: WordPress, MS Office Suite, CMS, HTML, AvantLink, Google Analytics, Google Keyword Planner, Google Search Console, SEMrush, Searchmetrics Suite, Hootsuite, Adobe Photoshop, MailChimp, ConstantContact Urban Airship, Buzzsumo, Feedly, Bitly Link Tracking, Jira, Trello, Facebook, Linkedin, Instagram, Twitter