James Ross

Background

About James Ross

Specialist in Social Media Marketing, currently working at Bupa as Senior Social Media Executive. Within this role, I manage key UK profiles across various social platforms including; LinkedIn, Facebook, Twitter and YouTube, with increased focus on Instagram and TikTok. I am heavily involved with stakeholders across the UK business to advise on, consult on and deliver social content. I oversee both paid and organic social content creation from ideation to delivery, whilst also working alongside agencies and other internal business units across the globe on PR campaigns, brand campaigns, events, digital event delivery and also in social listening and analytics, which in turn influences future content. Aside from this, I have previous experience agency side as a Digital Marketing Manager, in which I utilised a reflection of my academic specialisms in SEO, Online Consumer Marketing, Offline Consumer Behaviour and Social Media Marketing. These skills were drawn from academic endeavours; Media Production BSc (Hons) and MSc Digital Marketing. Outside of these endeavours, passions lie within Radio Production, which was a large focus of my degree. I have experience presenting and producing a regular FM broadcast radio programme on 107.5 in Leicester. This included both studio and OB pre-production, production and post-production. Prior to my career in the Digital Marketing field, I have gained extensive Retail Management experience, of which I am extremely proud to have achieved from such a young age. This goes a long way to prove my drive, determination and work ethic.