James Sansome

Background

About James Sansome

As a seasoned professional in programmatic marketing, I bring over eight years of expertise spanning data analytics, technical account management, and client leadership. My journey at Crimtan has honed my ability to seamlessly navigate the complex digital advertising ecosystem, delivering innovative solutions that drive measurable outcomes for high-value clients. I thrive at the intersection of data and strategy, leveraging analytical prowess and deep technical understanding of DSPs, SSPs, and third-party data providers to design and execute impactful campaigns. As a technical account manager, I developed robust processes for campaign activation across platforms such as Xander, DV360, and Yahoo, ensuring operational excellence. More recently, in a senior account management capacity, I have successfully led major accounts with annual spends exceeding £10 million, grown agency relationships, and spearheaded strategic pitches for domestic and international markets. My passion for building teams, sharing knowledge, and delivering exceptional client experiences has been a constant throughout my career. Key achievements include co-founding Crimtan’s Publisher Network, developing CRM systems that enhanced sales workflows, and providing actionable insights through data visualization tools like Tableau and Power BI. I take pride in creating value-driven partnerships, fostering collaboration, and leading with inclusivity. Let’s connect if you're interested in discussing programmatic marketing, digital strategy, or innovative campaign delivery!