James Sloane
Chief Executive Officer - Chief Creative Officer at Willful Media
Based in Philadelphia, United States
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Seniority
C-Team
Department
General Business & Management
Location
Philadelphia
Industry
Advertising Services
Company size
1 to 10
Contact information
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j•••••••@willfulmedia.com
Phone
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Background
About James Sloane
Hi, I’m Will Sloane - Email Strategist, Creative Director, and Founder of Willful Media. I help eCommerce and hybrid SMBs design smarter lifecycle marketing systems—using email automation, customer segmentation, and brand-first creative to unlock consistent, compounding growth. With a background in fine art, photography, and production design, I bring a unique lens to the strategy table: one that balances storytelling with measurable outcomes. I’ve launched multiple businesses and led teams across both physical and digital production, giving me a deep understanding of how strong creative work gets made and how it drives ROI when paired with the right data and systems. My approach is practical, strategic, and collaborative. Whether I’m building retention flows in Klaviyo, developing a new brand voice, or advising on campaign creative, I’m always focused on helping businesses scale with intention. Let’s connect especially if you’re a founder, marketer, or creative looking to sharpen your email strategy or bring stronger creative leadership into your next big move.
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