Verified recordRetail

James Swift

Ai Creative Lead at Next

Based in London, United Kingdom

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Seniority

Manager

Department

Advertising & Marketing

Location

London

Industry

Retail

Company size

25K

Contact information

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Email

1 credit

j•••••••@next.co.uk

Phone

5 credits

+44 ••• •••• ••••

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Background

About James Swift

I am a seasoned Creative Retoucher with over nine years of industry experience and a lifetime of exposure from my family's retouching business. I have experience retouching beauty, fashion, luxury, products, creative advertisements and art. This robust, broad foundation means that I am equipped with many advanced techniques to bring every image to life. Retouching projects include work for brands such as- Amazon - Channel 4 - Ocado - Waitrose - McVitie's - Procter and Gamble - Fenwick - John Lobb - Logitech I coordinate and organise resources for work on large time-critical retouching projects. Quality control and colour accuracy is a key part of my work to ensure that clients receive the highest standard of imagery. I am comfortable advising on shoots and liaising directly with clients and other creatives. To increase retouching efficiency, I frequently use my IT skills to write JavaScript for Photoshop to enhance workflows. This also allows me to build added software functionality to support the production of high-quality and timely work.

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