James Teideman

Background

About James Teideman

I am a content strategist, creative copywriter, and T-shaped marketing practitioner. I have over 20 years of experience in, and a passion for, the art and science of content marketing. I'm Marketing Content Manager at Green Tourism. I help businesses across the tourism, meetings, and events sectors to do business better, for their staff, for the planet, and for their bottom-line growth. And communicate their good work to win business, and change the world. I'm the voice of Green Tourism on LinkedIn (and those other social platforms). Formerly, I was Editorial Content Strategist at specialist financial services marketing agency, Editions Financial. As part of the Editorial team, I worked with strategy, creative and account teams to devise content strategies (propositions, campaign frameworks, customer journeys and roadmaps) and translate them into quality editorial outputs for a suite of clients across the financial sector, including LinkedIn, Lloyd’s Banking Group, Hiscox, New York Life, Barclays Corporate, HSBC Private Banking, and JP Morgan Asset Management. I also played a role in developing the agency's marketing, internal communications and culture. Prior to that, and a year freelancing, I spent nearly five years in content marketing roles at Skyscanner. I am proud to have played a part in the company's growth from start-up to $1.75bn global business, as I progressed from Content Editor to Content Manager, EMEA. Earlier in my career I enjoyed roles as Digital Content Manager at VisitScotland, and Assistant Editor of John Lewis Edinburgh's staff magazine. I have also spent periods consulting on a freelance basis, helping companies drive engagement and growth with compelling content. I also wrote over 100 restaurant reviews for 12 annual editions of The List Eating & Drinking Guide. I am driven by a continuous improvement mindset, always striving for self-development, professionally - and personally. Aside from living and breathing content, in my spare time, you'll find me walking, birding, and making a fool of myself at body pump class (there's a common theme there). I'll get back on the golf course when I retire.