James W.

Background

About James W.

A highly experienced former BBC digital journalist, content creator, and storyteller, I'm now bringing my skills to Comms, PR, and Marketing. My career highlights include: • Growing audiences in the UK, EMEA, ASIA PAC and the US by up to through developing and implementing digital content strategies - generating millions of views across the lifetime of the projects • Pitching, scripting, directing, and editing a short-form film which got over 1m views across all platforms • Working with high profile BBC News brands including Newsnight and World News to identify and creatively reshape compelling stories as news, features, photos, and videos - generating hundreds of thousands of views for individual pieces of content Throughout my career, I've excelled at using multi-media formats in text, audio, photos and video, to tell untold stories - engaging and reaching both UK and global audiences. My skills extend beyond digital journalism. I am also a trained shoot/edit camera operator and using video and audio editing software including Final Cut Pro X, Adobe Premiere, Photoshop, and Audition. This technical expertise complements my ability to think strategically and collaborate with multiple stakeholders. What sets me apart is not just my journalistic background but also my understanding of Search Engine Optimization (SEO) and analytics tools. I've successfully used these skills to inform decision-making in content creation and promotion, ensuring the delivery of engaging content to target audiences. I graduated with a distinction from a 120-hour Digital Marketing skills bootcamp. The course, which included self-study elements, expanded my knowledge into: • Market Research • Competitor Analysis • Content and Email Marketing • Paid Search • Display Advertising • Analytics • Conversion Rate Optimization (CRO) I'm now seeking new opportunities where I can apply my diverse skill set to drive impactful and strategic campaigns. With a strong foundation in content creation and a focus on audience engagement, I'm enthusiastic about the prospect of bringing fresh perspectives and innovative solutions to the worlds of Communications, PR, and Marketing. I'm particularly interested at leveraging AI with the aim of reaching new and existing audiences with engaging, targeted content, which will ultimately lead to conversions. I am excited to connect with hiring managers or recruiters looking to fill Communications, PR, or Digital Marketing roles (including more entry-level roles) and those looking to expand their network.