James Wakefield

Background

About James Wakefield

Key skills: Website development and management: Project management of website creation including: concepts, wireframes, technical requirements, content, publishing, user testing, delivery and promotion. Management of sites post-launch covering content management, SEO, measurement and analysis striving to continually improve. Broad understanding of all marketing channels: A specialist in website management and online communications; previous roles have given me extensive knowledge of internal and external communications, market research, CRM and data management. This means I’m able to understand and optimise experiences. People management: Not afraid to push the boundaries and question accepted thinking to change perceptions and achieve better results, recognising and respecting alternate opinion and existing ways of working. Key Competencies: SEO | search engine marketing | content management systems | project management | social media | wireframing | user testing | team management | customer experience | website analytics | email marketing | website creation | website development | content writing and editing | intranet management | performance management | process and governance | budget control | team management | channel marketing.