Jamie Crisp

Background

About Jamie Crisp

TENACIOUS, PERFORMANCE-DRIVEN SALES LEADER -20+ years of translating trends and consumer insights into brand strategies that drive top-and bottom-line growth. With a solid background in developing and executing ingenious retail and channel strategies for various brands in the tourism sector (having worked for tour operators, destination management companies, and notable hotel groups), I offer my expertise to hotel groups that aspire to change the status quo. I am renowned for consistently delivering business growth and profitability, forging win-win strategic partnerships, as well as developing disruptive marketing plans into global markets, that have instigated optimal occupancy rates at top hospitality brands. Over the years, I have built and developed brands through engineering solutions in sales growth, market share increase, as well as corporate strategy/direction. I have previously been sought-after to turn around situations into workable solutions as well as capture high-growth in highly competitive markets, for Asian and International brands including Centara Hotels & Resorts, Six Senses Hotels & Resorts, and Arabian Adventures. At Centara Hotels & Resorts, I earned the reputation of a masterful Sales Director after: • Working closely with various markets through the Centara team, to drive wholesale business into the multiple hotel brands ranging from 3-star to 5-star • Leveraging in-depth understanding of the needs of each market, hotel, and buyer globally, in engineering successful sales strategies • Building on home-grown relationships already developed in previous roles, assisting Centara with expansion into newer markets • Optimising the brand’s market share capabilities with a strategy that involved roadshows, workshops, and events that targeted key markets