Jamie Fransen

Background

About Jamie Fransen

I lead financial strategy and analytics for one of North America's largest outdoor advertising companies, partnering with executive leadership to drive data-informed decision-making across a multi-billion dollar enterprise. In my role, I oversee enterprise-wide financial planning, forecasting, and analysis that shapes capital allocation, market expansion strategies, and operational performance optimization. I manage cross-functional partnerships with operations, sales, and corporate development teams to translate complex financial data into actionable business intelligence. My responsibilities span: Strategic financial planning and annual budgeting processes Performance analytics and KPI development across 180+ markets Investment analysis and ROI modeling for capital deployment decisions Board and investor reporting with focus on operational metrics and growth initiatives Leading a team of finance professionals in delivering insights that drive competitive advantage I'm passionate about leveraging financial analytics to unlock growth opportunities in the evolving out-of-home advertising landscape, particularly as the industry integrates digital technology and programmatic capabilities.