Jamie Kaplan

Background

About Jamie Kaplan

I leverage the power of transparent, trustworthy communications to protect, promote, and grow brand loyalty through stakeholder relationships that live beyond the last transaction. In an era of public scrutiny, 24/7 media cycles, and shrinking attention spans, I believe we need messages that are clear, concise and compelling. We must align our values with our messaging, ensure our walk matches our talk, and share genuine stories, not just soundbites. When we believe in our brand, so will they. MY PHILOSOPHY: Balance personality and professionalism by showing people the face behind the logo. How diverse is our workforce? Do we really care about our employees? What is our corporate ethos? Play brand offense, not defense. Let’s not wait for the next crisis to share our values. By consistently relaying factual and compelling narratives to our key stakeholders, we build trust that can weather media storms. Get smarter through data. Today we have an abundance of analytical tools at our disposal. By extracting the right insights, we can frame our PR strategy, target our media efforts, and drive our impact. TOOLS IN MY TOOLKIT: MEDIA RELATIONS: Deep global media network, and large-scale event and press conference execution. STORYTELLING. Ability to synthesize technical information into compelling stories that have conviction and heart. MEDIA TRAINING. Skilled with on-camera trainings, messaging workshops and crisis preparedness. ON-THE-RECORD SPOKESPERSON. Savvy with broadcast, print and radio interviews…and staying on message. CRISIS COMMUNICATIONS. Expert at developing playbooks, analytical tools and risk assessments; and preparing executives for media interviews. MY LEADERSHIP STYLE: Creatively brainstorm simple solutions to complex problems. Efficiently prioritize, juggle, and plow through big projects. Determined to achieve our milestones. Passionately advocate for my team’s growth and success.