Jamie Kramer

Background

About Jamie Kramer

I’m an enthusiastic and candid leader, driven to nurture and motivate teams, who promotes collaboration as the path to ultimate success. I've had the incredible opportunity to lead the launch of numerous marketing campaigns, spanning from well-known CPG brands to iconic Hollywood film franchises. I’ve worked closely with industry giants like Amazon, Google, Meta, TikTok and Snap, to build many results-driven first-to-market activations. My true motivation is team building, igniting the potential of individuals, and fostering positivity. Throughout my career, I've successfully managed teams of up to 100 individuals in both agency and in-house marketing settings, spanning brand strategy, creative direction, content development, paid media, social engagement, research, analytics, and resource management. My approach has always been firmly grounded in data, fueled by state-of-the-art creative storytelling, and bolstered by influential media partnerships that continuously captivate audiences in an ever-evolving marketing landscape. I started my journey working on digital campaigns for clients such Coca-Cola and Anheuser-Busch, and as my career evolved with the convergence of technology and marketing, I followed my passions into entertainment. I repositioned movies based on existing brands such as “Jumanji” and “The Smurfs” by leveraging digital strategies to create cultural relevance and emotional connections with stories and characters in fresh new ways. I’ve cultivated audiences for new-to-market, films such as “Knives Out” and “The Pursuit of Happyness” by building communities and activating them across all digital touchpoints. I’ve turned niche movie brands into successful releases by broadening appeal to engage new audiences, with many over performing on revenue projections including “Heaven is For Real”, Don’t Breathe”, and “The Shallows”. I proudly led global digital creative and social strategy for the historic “Spider-Man: No Way Home”, which made over $1.9 billion worldwide. When I’m not working on movies, I’m watching them with my kid or letting him beat me at Scrabble. Big believer that leading with empathy and positivity fosters healthier relationships and lays the foundation for great work. I’m always open to connecting with others, reach out to me at jamiek@gmail.com. SPECIALTIES: Integrated Marketing Budget Management Digital Marketing Social Media Content Strategy Research & Analytics Paid Media Brand Development Team Leadership Agency & Vendor Management Cross-Functional Collaboration 360º Campaign Management