Jamie Lai

Background

About Jamie Lai

Since graduating from the Hong Kong Polytechnic University with a BBA in Fashion and Textiles, I have cultivated a strong foundation in the fashion industry through diverse experiences. My journey includes a marketing internship at Givenchy, where I developed strategic insights into brand positioning and consumer engagement, it also allowed me to develop strong communication and relationship building skills. I further enhanced my skill set during my internship with the Content Creation Team at Farfetch, focusing on digital marketing and content strategy. Currently, I serve as a Buying Assistant at Tory Burch, where I apply my knowledge to analyze market trends and optimize product assortments. My expertise in retail buying, combined with a keen understanding of consumer needs, allows me to contribute effectively to our team’s goals and the brand's success.