Jamie Squires

Background

About Jamie Squires

A programmatic specialist within performance marketing. My experience at Auto Trader and Haymarket have given me a unique perspective and understanding of how digital advertising works for advertisers, media owners and technology companies, particularly from a programmatic and performance marketing perspective. A hard-working team player with exceptional organisational, communication and technical skills.My roles have exposed me to a broad range of advertising and marketing technology platforms, their capabilities and limitations. These include multiple vendors across buy and sell side platforms, data platforms, ad servers, tag management, analytics, brand safety, contextual platforms and vendors. My eye for detail, organisational skills and eagerness for testing have helped me rebuild and advance Auto Trader’s programmatic proposition resulting in significantly improved performance. Self-taught across various platforms, my determination has helped me progress my career through multiple roles within Auto Trader and Haymarket.Skills include:• Extensive programmatic knowledge• DSP expert including: The Trade Desk, Google DV360, AppNexus (XandR) and DataXu• YouTube advertising via DV360 and Google Ads• Expert with Google Ad Manager 360 for publisher advertising• Familiar with various tech platforms including: Sizmek, Flashtalking, Apple Search, Adobe Audience Manager, Google Ads (PPC)• Daily use of Google Analytics for various data insights• Fluent in Microsoft Office products, such as Word, PowerPoint, Excel and Outlook• Familiar with various social platforms including Facebook Ads and Snapchat• Staff management and delegation• Budgetary expertise