Jan Aulbach

Background

About Jan Aulbach

My name is Jan Aulbach. I work with brands to create visual identities that help them to connect with their audiences and form relationships that matter. I mainly work on brand identities, because it gives me the possibility to help real people in a direct way. A brand may be an abstract construct, but in its core it is built upon people. Behind every brand stands an owner, employees and an audience. Building a strong brand identity helps to strengthen the relationship between all of them. A well designed brand identity will make the cause and vision of a brand visible and relatable for everyone – from customer, to employee, to owner. I embrace the strategic and conceptual aspects of brand design. A great brand is based on a well thought through strategy and concept. On this fundament, I create visual systems that are as compelling as they are functional. As a consequence of my interest in the role of strategic thinking in the design process, I started a weekly newsletter called Thinking Design. Its goal is to teach designers to use critical thinking with intention in their design process.