Jan Hedestam

Background

About Jan Hedestam

Transforming the European Life & Pension Insurance Industry Through AI-Driven Strategy and Customer-Centric Innovation With over three decades in the software and financial services industry, I specialize in business development, market expansion, and AI-driven strategy within the Nordic Life & Pension sector. My career has been dedicated to helping organizations transform their business models, optimize operations, and drive customer-centric innovation. As I transition into my new role as Senior Business Developer, my focus is on: Identifying and executing strategic growth opportunities for Life & Pension companies navigating digital transformation Building high-impact partnerships to enhance innovation and market positioning Leveraging AI-driven market intelligence and competitive analysis to support data-driven decision-making Developing business models that enable companies to capitalize on industry disruption and future-proof their offerings AI & Business Strategy Leadership: My experience includes integrating AI-powered solutions—such as Smartbots for market intelligence, AI-driven RFI/RFP automation, and translation hubs—that improve efficiency, enhance decision-making, and create new value streams. These innovations have improved customer engagement, operational scalability, and business model evolution. Interests: Currently, I'm focusing on leveraging AI technologies to create tangible business value. I am intrigued by AI's organizational and managerial implications and am actively researching best practices for implementing it in the corporate landscape. Current Role: At Försökringsfabriken, I'm taking the fusion of my interests to the next level by spearheading product development with value-based pricing, transforming the business model from being a development partner to becoming a product and service B2B company to strive towards being the business and service partner in the life and pension ecosystem. Specialties: Life insurance and pension industry business knowhow Business Model Analysis and Innovation Strategic Marketing & Business Development AI Strategy & Implementation Competitive analysis Sales B2B, Communication & Negotiation Product Management Product Packaging & Pricing Strategies Product Collaterals