Jan Jacobs
Lead Ux and Hri at Lely
Based in The Randstad, Netherlands
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Seniority
Manager
Department
Engineering
Location
The Randstad
Industry
Machinery Manufacturing
Company size
2.7K
Contact information
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j•••••••@lely.com
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Background
About Jan Jacobs
Driving Innovation in Human-Robot Interaction & Data-Driven UX I'm passionate about transforming how people interact with robots—bringing together vision, design, and data to shape the future of work. As Head of UX and HRI at Lely, I lead a talented team of 15+ designers and researchers, steering our strategy toward a customer-focused, data-first approach. I’m a big-picture thinker with a sharp eye for critical details. My strengths lie in recognizing real needs, bridging business and technology, and communicating ideas clearly. I thrive on managing creative, independent minds—not by micromanaging, but by inspiring and empowering. I’m a leader, not a manager. Currently leading: An amazing team of 15+ proffesionals active in over 20 projects. The creation and execution of our interaction vision and roadmap. UX innovation projects pushing boundaries in data and consumer engagement. Key achievements: Championed a data-first mindset across development teams. Founded the UX and HRI discipline at Lely. Elevated the company’s UX maturity to the next level. Mentored graduate students from top universities. Speaker on topics like UX, data, and human-robot interaction at industry events. Let’s connect if you're passionate about UX, robotics, or using design to unlock innovation.
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