Seniority
Manager
Department
Advertising & Marketing
Location
Slovakia
Industry
Insurance
Company size
15K
Contact information
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j•••••••@swissre.com
Phone
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Background
About Jan Pecenak
Through my work and personal experience I believe that to build a successful brand and organisation, all teams have to collaborate. The main goal is to create a company culture and environment full of career possibilities, clear and open communication, education, benefits and more. The brand is lived and values are created by employees. Therefore, the external marketing has to be closely linked with employee experience. The brand expectations defined by the leadership is the base to steer the experience and the external communication. By creating thoughtful, playful and good-quality experiences, the brand can meet the definition and be percieved by external audience.All decisions should be supported by data.
Decision-makers
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