Jan Pfitzner
Director Consumer Insights & Marketing Effectiveness at Gfk - An Niq Company
Based in Nuremberg, Germany
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Seniority
Director
Department
Other
Location
Nuremberg
Industry
Information Services
Company size
11K
Contact information
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j•••••••@••••••.com
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Background
About Jan Pfitzner
As the Director Consumer Insights & Marketing Effectiveness at GfK, I lead the Mobility, Travel, and Logistics team in the DACH region, delivering insights and solutions to clients in the automotive and tourism sectors. I have over 6.5 years of experience in this role, and over 11 years of experience in marketing research, brand management, and product research. I have strong intercultural skills and international experience, having worked with diverse clients and teams across different markets and regions. I have also developed strong analytic and presentation skills, using various tools and methods to collect, analyze, and communicate data and insights. I have a master's degree in political sciences, business administration, and marketing management, and a certification in industrial clerk and international management assistant. I am passionate about understanding consumer behavior and preferences, and helping clients optimize their marketing strategies and performance.
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