Jan Plajner

Background

About Jan Plajner

As the Group Marketing Director at Wikov Group, I´m responsible for shaping, leading, and executing the overall marketing and brand strategy for the Wikov Group, uniting its industrial heritage and innovative spirit across the Wikov and Litostroj brands. This role ensures that both brands communicate a coherent, powerful, and forward-looking identity that supports the Group’s business objectives in global markets. Previously, as a Head of Marketing at FIXED, I lead the marketing strategy and communication for a company that expands the potential of smart devices in real life by reinventing, designing, testing, and manufacturing the best accessories for smartphones, tablets, and smart wearables. With over 10 years of experience in marketing communications and advertising campaigns, I have a deep understanding of the consumer insights and the brand's target market. In my previous role as the Director of Brand Development at WMC/GREY, I was responsible for developing highly effective marketing plans and communication strategies that achieved profit and maximized the brand's long-term potential. I also contribute to the CEMS MIM alumni community as the President of the CEMS Alumni Association Prague, where I support the network of international management graduates and professionals. My mission is to create impactful and innovative marketing solutions that connect with the customers and drive growth.