Janaha Vivek

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About Janaha Vivek

Updated: 02 April 2025 Now running on version v.2949 - that's 2,949 days of full-funnel B2B marketing experience, strategic experimentation, messaging, and true full-funnel marketing execution generalist for BFS/Fintech, IT Services, SaaS & Logistics sectors. Continuously evolving, learning, and levelling up since March 2017- Hi there, thanks for dropping by! I'm Janaha Vivek, a results-driven B2B marketer helping brands stand out, generate sustainable demand, and accelerate growth. With over 8+ years of experience, I've developed and executed full-funnel marketing strategies that precisely align with target audiences and internal stakeholders (management, marketing, sales, and customer service) across varied B2B businesses. My strength lies in: 1) Crafting compelling Go-to-Market (GTM) strategy. 2) Generating sustainable demand by driving meaningful engagement through carefully selected channels. 3) Building and scaling marketing automation for efficiency and growth. Throughout my career, one principle has consistently proven true:"Logic gets you noticed. Creativity gets you remembered." Effective B2B marketing isn't just about conventional facts and figures. It's about deeply understanding shifting human behaviours, motivations, and decision-making processes. The market continually evolves, and successful B2B brands must be innovative and daring enough to step beyond conventional boundaries. That’s why I embrace the belief:"The world plays in the middle, but all the action is on the edges." Whether it’s brand positioning, storytelling, or crafting an immersive customer journey: I believe the magic happens when you lean into your edges. Different is better than better. If you're still reading, I’d love to connect. Let’s exchange ideas, challenge conventional thinking, and keep growing as marketers, creators, and professionals. Interested in collaboration or just want to chat b2b marketing? janahavivek@yahoo.com +32 472 09 32 16 | WhatsApp:+91 7667612917