Jane Baklashov

Background

About Jane Baklashov

Hi, I am Jane. I am a business-result-oriented, data-driven, passionate, tech-savvy expert in performance marketing. I dream of reinforcing a fast-growing team in a MarTech SaaS company or Performance Digital agency with an ambitious yearly goal. I am looking for a 100% remote full-time position. I can bring to the company: not only 8+ years of hands-on experience with Paid Search (Google & Microsoft Ads) and Paid Social (LinkedIn, Facebook, TikTok, etc.) and 4+ years of management experience, but eagerness to grow with the company and drive the business with:>> Training and mentoring the internal performance marketing team >> Building rapport and long-term relationships with clients >> Advising clients toward maximizing ROAS of marketing programs >> Testing new channels and approaches My job experience is nourished with more than 250+ industrial cases in B2B, E-Commerce, AdTech, and FinTech. Currently, I am focused on B2B and ABM marketing. I created and executed full-funnel marketing strategies for companies with marketing budgets of up to $8M per year. I am fearless of rolling up my sleeves and creating new campaigns, conducting an audit, or preparing a deep performance analysis. I am eager to learn new tactics daily, explore new marketing instruments and test the latest approaches in demand & lead generation. I believe in the necessity of alignment between the company's marketing, sales, and product functions. The key to success in B2B is a deep understanding of buying committee & ICP and the ability to offer a product that resonates with their current challenges. I know how data is critically important to paid traffic channel optimization.