Jane Beattie

Background

About Jane Beattie

I am a passionate and purpose driven professional in the field of nature and heritage interpretation, sustainable tourism development, visitor experience design, and environmental sustainability in tourism. I have more than twenty years experience as a front-line interpreter, trainer, coach, mentor, manager, and project planner in the U.S. and internationally. I create value for clients offering a wide range of services related to heritage interpretation including evaluation, planning, training, and design. I am a Certified Interpretive Trainer through the National Association for Interpretation. Specialties include: Heritage Interpretation - training, planning (including project management), writing and design, strategy, and innovation for interpretive sites, tourism operations, hospitality industry, and heritage sites. Sustainable, Cultural, and Community-based Heritage Tourism Development - community engagement and visitor experience planning and design, tourism assessments and capacity building, developmental program evaluation, and research. Visitor Experience Design - visitor research, evaluation, site assessments, and strategic planning to enhance the visitor experience. Environmental Sustainability - research, planning, management, strategy, communications, and education in tourism and hospitality sector.