Jane Ha-Trapp
Senior Vice President at Leger
Based in Calgary, Canada
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Seniority
Vp
Department
General Business & Management
Location
Calgary
Industry
Market Research
Company size
417
Contact information
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j•••••••@leger360.com
Phone
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Background
About Jane Ha-Trapp
Jane is a Senior Vice President who leads the Travel and Tourism and Consumer Insights teams at Leger. With close to 30 years of experience in market research, Jane is a highly respected researcher who provides insights on customer experience, branding, advertising, public perception, usage and awareness, segmentation, market assessment, product/concept testing, and program evaluation. Her practice is primarily focused on the travel and tourism sector, with a passion for helping destination marketing organizations, airports, tourist events and attractions, and tourism associations make the best business decisions. Jane’s other sectors of expertise include lottery and gaming, technology, financial services, sports and recreation, healthcare, real estate, and not-for-profit.
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