Jane Lu

Background

About Jane Lu

An experienced and accomplished marketing professional with over ten years’ management experience in Marketing, Events, Public Relations and Advertising. Responsible for all phases of both the creative and technical elements of marketing initiatives. Some include brand creation, market research, creative development, marketing campaign execution, as well as media planning, campaign evaluation and reporting. Core strengths include, but not limited to the following- Over nine years’ management experience in Marketing, Public Relations and Advertising- Six years’ Social Media/Digital Media management experience while working at the Justin Poy Agency, the Canadian International AutoShow and Honda Canada Inc- Successfully developed and executed marketing strategies for various campaigns- Led province wide mass marketing campaigns (comprised of events, media and PR initiatives), resulting in an increased in sales and brand awareness- Effectively turn data into actionable insight in order to optimize digital marketing campaign through the use of advanced analytics (including Google Analytics 360 and Tableau)- An ability to effectively communicate to people at all levels of management and cultural backgrounds- Highly motivated, goal-oriented with strong project management skills.