Janelle Higgins

Background

About Janelle Higgins

As an enthusiastic and creative communicator, I have truly embraced my role as Missouri Partnership’s Vice President, Marketing & Communications, where I lead public relations, traditional and digital media strategies, and video production initiatives aimed at promoting Missouri to global business leaders. In this capacity, I spearhead efforts to enhance Missouri’s image and attract new businesses by leveraging innovative marketing techniques and strategic storytelling. My background in television news has given me the expertise to craft compelling narratives that highlight Missouri’s many assets. From developing engaging video content to implementing comprehensive media campaigns, I strive to showcase Missouri as an ideal destination for business growth and investment. Having lived in Illinois for most of my life and spending a few years in Wisconsin after graduating from college, I found my permanent home in Missouri - a state rich in amenities and opportunities. I am passionate about sharing the advantages of living and working in Missouri with a broader audience and ensuring that Missouri’s story reaches far and wide.