Janene Mascarella

Background

About Janene Mascarella

Editorial & Marketing | Experienced Copywriter | Beauty Industry Expert | Journalist With 23+ years of experience in editorial marketing, brand storytelling, and beauty journalism, I’ve built a career at the intersection of content and commerce. As a former Beauty Director and magazine journalist, I’ve led editorial strategy, trend forecasting, and marketing campaigns that shape the way consumers engage with beauty. Currently, I oversee marketing editorial and the head of copy at KISS Products, crafting compelling brand narratives, developing trend-driven content, and leading high-impact campaigns across digital, retail, and social platforms. I also serve as the Editor-in-Chief of beautify.tips, where I create engaging, SEO-optimized content that informs and inspires beauty lovers. From leading major brand initiatives to representing KISS as a spokesperson at events, podcasts, and media appearances, I specialize in blending editorial expertise with strategic marketing to drive brand growth and consumer engagement. My journalist work has been published in a variety of outlets including; The Washington Post, Newsday, CNNMoney.com, Woman's Day, Cosmopolitan, AARP Bulletin, American Way, Self, Glamour, Health, Parade Magazine, Cooking Light, Women's Health, USA Today, Scholastic, Hamptons Magazine, Consumer Reports ShopSmart Magazine, Chase.com, Modern Woman, Scholastic Parent & Child, Parenting, Parents, Family Circle, Babytalk, American Baby, Alaska Airlines Magazine, Weight Watchers, Arthritis Today, American Way, Working Mother, Fodor’s Travel, USA TODAY HOME, Back to School Magazine, and many others. Former Executive Editor, Celebrity Page Magazine (national entertainment publication) Former - Beauty Director at Bella Media Group Lifestyle Columnist for Parade.com - CURRENT: Editor-in-Chief of BEAUTIFY.TIPS by KISS Email - Janene@JaneneMascarella.com