Janet Chee

Background

About Janet Chee

I am a philosophical idealist turned strategic marketer and account director with a passion for applying theory to practice, but always with a tinge of romanticism. Hence, I have developed an expertise in melding creative stories and innovative ideas with data-driven, customer-centric strategy to achieve brand and revenue growth. Through over ten years of creative and digital agency experience in Singapore and France, I have partnered with many global and regional B2C and B2B brands to deliver highly effective—and at times, award-winning—integrated marketing campaigns. I have grown accounts from bottom-up and led cross-functional teams with harmonious efficiency. My exposure to diverse industries and subjects have made me a multidisciplinary philomath, skilled in brand and business strategy, digital and traditional marketing; as well as account and project management. I am constantly challenging the status quo to push my thinking; to positively improve myself, my work, and the environment I am in. I believe that as human behaviour and media evolve, positive change can be sought through purposeful creativity and technology. And it is in this lens that I continue to grow and add value to the industry. Core competencies: 1. DIGITAL & INTEGRATED MARKETING: 360 marketing strategy, Content & email marketing, Social media strategy, Paid marketing, SEO & SEM/PPC, Market & consumer research, Web analytics, Campaign measurement & optimisation, Creative development, Copywriting & vetting, UX/UI 2. BRAND MANAGEMENT: Brand strategy, Brand identity & guidelines, Brand & product marketing 3. BUSINESS & ACCOUNT MANAGEMENT: Stakeholder management, Partnerships & business development, Cross-functional team leadership, Presentations & pitches, Coaching & mentoring, Budgeting, forecasting & reporting 4. PROJECT MANAGEMENT: Scoping & timelines, Web development, Content production (digital, video, print), Vendor & agency management