Janifer Hui

Background

About Janifer Hui

As an Associate Director of Corporate & Investment Banking (CIB) Marketing for Greater China at Standard Chartered, I lead and execute the marketing strategy and campaigns for one of the bank's key segments. With over 10 years of marketing experience in the banking and trade sectors, I have a proven track record of delivering effective and innovative marketing solutions that drive business growth, customer loyalty, and brand awareness. My core competencies include marketing communications, online marketing, social media marketing, event management, and business development. I am passionate about creating and implementing integrated marketing plans that align with the bank's vision, values, and goals, and that cater to the diverse needs and preferences of our clients across the region. I also enjoy collaborating with various internal and external stakeholders, such as product teams, sales teams, media partners, and agencies, to ensure the success and impact of our marketing initiatives.