Janine Cannella

Background

About Janine Cannella

Expertise in creating, managing, and measuring global campaigns, products, and communications that drive awareness and engagement, build brands, and change perceptions. I have worked with some of the world's most well-known brands to lead marketing and communication strategies, product integration, and market research. • Passion for finding the story in data, driving brand strategy and creative communications solutions. • Collaborative writer/editor with expertise in content strategy, messaging, positioning, and sales enablement • Extensive experience in managing creative agencies from brief and storyboards to execution. • Highly skilled at developing and managing qualitative/quantitative research strategy, interpreting data, and presenting complex concepts to a wide range of audiences • History of increasing revenue through sales enablement, client services, and relationship building • Project and strategy development/management with executive-level and cross-functional teams such as HR, engineering, sales, and product development Specialties: B2B and B2C marketing, creative/content development, advertising research, marketing, PR, consumer research, communications, messaging, content marketing, product marketing, creative management, measurement strategy, client relations, marketing communications, messaging, sales, brand management, campaign execution, writing, strategic partnerships, project management, account management, consumer insights, cross platform research, brand development, relationship management, sponsorship integration, sales strategy, quantitative, qualitative, data visualization, UX, Adobe Creative Suite, HubSpot, Salesforce