Janis Weiss

Background

About Janis Weiss

When I was growing up, like many kids, I had dolls. But I didn’t play-act stories with my dolls. I designed and sewed outfits for them using pictures from my mom’s fashion magazines as inspiration. In school, I applied that creativity in other ways. Reports, especially, provided an avenue to create an integrated experience—with both writing and illustration—a platform to educate, entertain, and engage my readers—in this case my teachers. You might say that was the beginning of my creative career. While getting my MBA, a favorite professor noted my natural analytical abilities—a mic drop moment since I’ve always thought of myself as a right-brained creative thinker. But I decided to lean into it and seek out marketing roles that offer a unique opportunity to serve as the bridge between my creative teams and more technical departments—and by speaking the language of each team create effective business solutions through creative problem solving. Ok, so a Silicon Valley lifestyle has meant less fashion—but no shortage of opportunities to showcase my creative contributions. Over the years, I’ve often found myself to be the lone right brain swimming across a tide of left brains—going against the grain of literal thinking to help colleagues approach issues more creatively. After more than 15 years driving creative, content, and brand marketing efforts for a range of B2B SaaS startups—often as one of the first marketing hires—I’ve enjoyed being able to build teams, systems, and processes that have helped these companies grow and thrive. Companies have relied on me to evolve their brands, develop a unique voice and feel, build out a corporate marketing function, take stalled projects over the finish line, and develop creative and copy that captivates. I thrive when I believe in the company’s mission, where I can shape the brand voice and look, and support this by building the team and creating effective processes that bridge communication between data reliant departments and creative teams: if you provide the data, I’ll use it to solve the problem. I’m happiest in a positive, flexible work environment where I can influence decisions, where my contributions are appreciated, where empathy is valued, and I’m able to lead with that same philosophy. I’m currently looking for a new opportunity to join a company that needs these types of results. If my skills and goals align with your company I welcome the opportunity to hear from you! Please email me at janisweiss at gmail.