Jared Brazier

Background

About Jared Brazier

I’m a marketing manager based in Boorloo (Perth), Western Australia with a background in graphic design and creative advertising. I started out as a designer before stepping into strategy and leadership, this path has given me a mix of creative and analytical skills. In my current role, I oversee marketing across a diverse portfolio of WA tourism brands encompassing industry-leading ferry services, small-group Kimberley cruising, coach day tours and niche seasonal products. I lead an in-house team of two, along with several contractors, to deliver campaigns that connect people with WA’s best experiences. Recent work has included launch campaigns for new ferries, merchandise lines that increased passenger yield, and seasonal campaigns that doubled website sessions and lifted conversion rates. My focus is on balancing design thinking with data-driven strategy. I enjoy turning ideas into stories that feel authentic and deliver results, while keeping things people focused. Looking ahead, I’m excited by roles where I can keep shaping brand growth in WA. If that’s through leading teams or stepping into senior specialist roles that blend creative direction with strategy.