Jared Roy

Background

About Jared Roy

There was a moment in London when I realised I'd just deleted $50 million from a corporation's balance sheet and nobody cared. That's when I knew I couldn't work for big business. I came back to New Zealand determined to work with businesses where my input actually matters. Where saving someone a year means they can buy that boat, send their kids to university, or pay off their mortgage off earlier. Most accountants document what happened. I help shape what happens next. After 15 years in accounting, I've learned that successful businesses understand their numbers, know their local market, and make decisions based on where they're going, not where they've been. At Embark, we're building something different:*We explain things in plain English (no jargon)*We know the Otago business landscape inside out *We use technology to eliminate mundane tasks and focus on what matters *We celebrate small wins while building toward bigger goals *We believe education beats compliance every time The team I've built shares this philosophy. We're actively involved in shaping your future, not just processing your past. Real examples from this year:*Helped a client save on a business purchase by getting involved before the deal was signed *Restructured a failing deal to eliminate outside investors, saving over $1 million in future costs *Used AI tools to turn 3-hour admin tasks into 30-minute jobs *Worked with tradies to improve cash flow by changing when they invoice We help people across all industries - investment portfolios, sole traders starting out, builders scaling up, established businesses improving margins, individuals navigating major financial decisions. They all want conversations that help them get more out of life, not just their tax return done. The difference? When you call with a question, we actually answer. When you're making a big decision, we talk through the implications before you're committed. When you're stuck firefighting, we help you see the bigger picture. I'm fascinated by how technology can make our lives easier. The goal isn't to replace human insight - it's to free up more time for conversations that actually matter. Connect with me if:*You believe accounting should enhance your business, not just document it *You want straight answers without the jargon *You're building something meaningful and want a proper business partner If you're a business owner who wants to understand your numbers rather than just receive them, let's have a conversation. Drop me a message - I'd love to hear what you're working on.