Jari Viljemaa

Background

About Jari Viljemaa

Hey, nice to see you here! My over 10 year Social Media work career explained. So here is short story long. My journey into social media has been built step by step. Fueled by a passion for strategic thinking, business impact, and continuous learning from results. TeliaSonera 🤝 It all began in 2014, moderating social media conversations and providing customer service. Early on, I learned the importance of listening carefully, responding thoughtfully, and understanding audience behavior. Insights that still shape my work today. SomeWorks / Hurja Media 🤝 As my career progressed, I moved into content production, social media advertising, coaching, and strategic development. With each new project and platform evolution, I focused on not just creating content, but on understanding what drives engagement, builds trust, and ultimately supports business goals. LähiTapiola 🤝 I later led social media operations at LähiTapiola, where strategy, content, paid media, influencer marketing, and measurement came together. This role deepened my belief that successful social media must be closely aligned with business strategy, supported by clear KPIs, and continually optimized based on real-world results. Kesko - K-Group 🤝 Today, as a Head of Content Studio at Kesko (K-Group), I lead the strategic development of our social media presence, set goals and KPIs, guide content creation, manage partnerships, oversee analytics and lead my team Content Studio in K Brand & Content. I work to ensure that everything we do in social media is purposeful, measurable, and contributes meaningfully to our broader communications and business success. I believe that creativity and data are not opposites. They are important partners. By combining bold and creative ideas with smart measurement, we can not only tell great stories but also drive real impact. Social media is constantly evolving and that’s exactly why I’m passionate about staying curious, learning from results, and always aiming for better.