Jaroslav Knopp
Crm Manager at Nestlé Nespresso Sa
Based in Prague, Czech Republic
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Seniority
Manager
Department
Advertising & Marketing
Location
Prague
Industry
Food and Beverage Services
Company size
13K
Contact information
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j•••••••@nespresso.com
Phone
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Background
About Jaroslav Knopp
I work across a broad spectrum of CRM topics — from understanding the customer base, through data and analytical layers, to lifecycle and retention strategy. A key part of my work is building a deep understanding of customers through data. I analyze trends in core KPIs, work with reporting layers, and connect quantitative metrics (retention, LTV, frequency, conversion) with their qualitative context. I focus on viewing the customer base through segments and their performance over time, rather than isolated campaigns. This analytical foundation naturally feeds into a lifecycle-driven approach — covering acquisition, onboarding, repeat purchase and long-term loyalty. The goal is not to communicate more, but to communicate more relevantly, based on real customer behavior. I also work with omnichannel CRM communication (email, SMS, automated flows) and design mechanics that support retention, upsell and long-term customer value. I see CRM as the intersection of data, technology and real customer behavior — not as a standalone marketing channel.
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