Jarrett MacKay

Background

About Jarrett MacKay

My two-decade-long career has been spent in the digital marketing sphere, and has included directing a digital marketing agency and founding a tech business that has been growing since 2008. These experiences and more have contributed to the core values I hold as a marketing leader: integrity, collaboration and data-driven decision making. Digital marketing strategy should be informed by a robust data gathering and analysis process; in order to measure the effectiveness and progress of the company’s digital presence, regularly analyzing and evaluating KPIs is a best practice. I marry a deep understanding of the data with a love of problem solving and the flexibility required to pivot when necessary. In addition to analysis and problem-solving, partnership is at the heart of my approach - to truly capture and express a brand identity for an entity as large and complex as Sunbelt Solomon, a network of strong, reciprocal relationships is crucial. These relationships enable me to: Develop digital marketing roadmaps that are defined by the business priorities identified by other leaders and executives within the company, Collaborate with internal departments to draw out high-value brand stories, Inspire buy-in from external and internal stakeholders as well as contractors and creative talent to build an army of brand champions who are invested in our marketing efforts, And ultimately execute on the strategies and priorities that I’ve laid out. Finally, in the marketing sphere, the importance of integrity and authenticity can’t be overstated. To nurture sustained brand success, everyone from employees to clients to partners needs to be able to trust that we are who we say we are. This requires consistently representing ourselves honestly and authentically, on all of our platforms, to all of our audiences, at all times. I guard this brand integrity tirelessly.