Jaskaran Lamba

Background

About Jaskaran Lamba

I specialize in retention and lifecycle marketing, helping digital products grow by keeping customers engaged, loyal, and coming back. Over the years, I’ve worked closely with companies across markets to build strategies that actually move the needle on engagement, reduce churn, and drive long-term value. Today, as a Co-Founder, I’m building Propel - an AI-augmented retention marketing firm designed for digital-first businesses. We bring together lifecycle marketing expertise and AI to create smarter, more personalized retention strategies that help brands turn existing customers into their biggest growth lever. Earlier in my career, I worked at Alvarez & Marsal as a management consultant, advising leading PE and VC clients on investments, due diligence, and sector growth opportunities across logistics, retail, and industrials. Somewhere along the way, I also found my way into product, contributing to The Product Folks (India’s largest PM community) and sharpening my product and go-to-market skills. That’s where I really discovered my passion for building from scratch - and it's shaped how I think about growth ever since.