Jasmin Marquez
Head of Music Business Operations, Strategy & Programming at National Basketball Association Nba
Based in United States
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Seniority
Vp
Department
Operations
Location
United States
Industry
Spectator Sports
Company size
29K
Contact information
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j•••••••@nba.com
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Background
About Jasmin Marquez
Visionary and results-driven senior executive with 20+ years of experience at the intersection of music, media, and entertainment, driving strategic initiatives for global brands. Proven track record in music licensing, brand integration, cross-functional leadership, and multi-million-dollar content operations across broadcast, streaming, digital, and live event platforms. Recognized for building industry-first partnerships, curating high-impact cultural activations, and aligning business objectives with brand identity. Expert in talent negotiations, creative strategy, IP rights, rights clearance, and monetization in fast-paced, matrixed environments. Passionate about elevating fan engagement through music-driven storytelling and immersive brand experiences. Champion and builder of diverse, high-performing teams.
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